UNORTHODOXY

Whilst I’m known more latterly as an operational real estate leader, as a start-upper, consultant, director and advisor I have launched, pivoted, managed and grown B2B + D2C businesses and destinations of all shapes and sizes.I think competitively and in unorthodox ways to find new ways of serving market demand and then capture and convert attention, creating new value for everyone.My sweet spot is harnessing a blend of strategy, positioning, capability and product, creativity and brand to make organisations and places worth more, increase their MRR and exit for better multiples.I also consult with investors, developers and stakeholders active in the living sectors, with a particular focus on co-living and multifamily projects.My breadth of experience means I view opportunities and challenges (from which more opportunity always originates) from all sides of the prism.I have a blue-collar ethos and utilise concise, insight-led methodologies which dispense with the unnecessary.I don't let my work get diluted by what's not important to the value generation bit.Unlike many consultants or strategy experts, I've been there and done it myself, as a founder and investor. It's hard. That's why I have a good understanding of what makes money.

Here are a few of the businesses and brands I've launched, grown, consulted on and created with.

Co-founder and director at VervLife, a build-to-rent consultant and operator that works with European institutional investors, family offices and developers.

Co-founder and director at Navana Property Group, a diversified real estate business focusing on mixed-use places and spaces.

Corporate positioning, branding and open market sales + lettings for Ecotek Homes, a leading UK developer of sustainable, MMC houses delivering 5,000 new homes over the next five years.

Corporate set-up, branding and sales tools for Discovery R&D, a research and development tax credit consultancy advising SMEs on how to claim up to 33% of their expenditure on R&D activities.

Co-founder and director at Mobile Jungle, a high-growth e-commerce business bringing a more conscious, sustainable and customer-focused proposition to the refurbished electronics arena.

Working post disposal by the founding team and subsequent acquisition by a €450m turnover French food group, I led the repositioning and brand refresh of this leading, double-digit YOY growth business specialising in foodservice and direct-to-chef sauces and stocks.I did this by placing the brand to become the clear choice for chefs in working kitchens everywhere.

Long-term transformation programme at this nationwide technology and data powered third-party logistics provider, with core objective of increasing the sale multiplier ahead of management exit.iForce was acquired by Eddie Stobart Logistics PLC for a consideration of £45m within 18 months of project completion.